Darker roasts are generally smoother, because they have less fiber content and a more sugary flavor. Lighter roasts have another caffeine, resulting in a slight bitterness, and a stronger flavor from aromatic oils and Keurig K-Cups acids otherwise destroyed by longer roasting times. A miniature magnitude of chaff is produced during roasting from the skin left on the bean after processing.

Folded-over bags, a common way consumers often purchase coffee, is generally not ideal for long-term storage because it allows puff to enter. A more desirable package contains a one-way valve, which prevents air from entering.